Questions & Empathy

Questions & Empathy

A bespoke deck of 56 cards and guidebook, designed to enable empathic thinking

Seeking clearer understanding or deeper connections? Let these cards guide your conversation and exploration. Finely-tuned over several years through Sub Rosa's popular Applied Empathy series and the studio's unique approach to client work, Questions & Empathy has inspired empathic exchanges for top creatives and businesspeople alike.

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Praise for Q&E


"In this day and age, we need empathy more than ever."


West Point’s mission is to build leaders of character. The cards proved to be a thought-provoking and vital tool for our cadets and faculty to understand themselves and each other. Ultimately, this creates very self-aware and transformational leaders.
— Captain Justin Bokmeyer; Army West Point Athletic Department
Fostering empathetic thinking helps us become better creators and change-makers.
— Lauren Bush Lauren; Founder & CEO, FEED Projects
The cards open a deeper and more colorful place for conversation — in a way that allows me to consider my relationship to others in a way that I wouldn’t on my own.
— Jesse Israel; Founder, Medi Club
The spontaneous and philosophical nature of the cards made for a pleasant surprise; plus, they’re designed so beautifully.
— Claire Wasserman; Founder, Ladies Get Paid
The cards encourage you to reflect on how empathy does or does not show up in your life without self-judgement or self-critique — an approach that is actually quite refreshing.
— Alyssa Benjamin; Retail Communications Manager, EILEEN FISHER

About the Studio


Sub Rosa is a design and strategy studio located in Manhattan’s West Village. We ground our work in empathy to stimulate meaningful conversations, behaviors, relationships, and memories.

Our unique approach to design, Applied Empathy, was developed to help our team of multidisciplinary creatives more effectively explore, learn, and grow.

We hope that Questions & Empathy will help you do the same.

See Our Work